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Food producers join forces to boost online sales during crisis

Simply Fit Food links up with other businesses to extend its online offering

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Several Irish food producers have partnered with Louth start-up Simply Fit Food to sell their goods on the ready-made meal company’s website.

Simply Fit Food, founded by Evelyn Garland and Luke Judge three years ago, sells a range of ready-made meals and recently launched a new line of soup products.

Due to current pandemic, the firm’s retail sales have taken a significant hit, with the Louth-based company now fully focused online.

Speaking to the Business Post, Garland said the firm has linked up with several small Irish food producers to create an all-in-one lunches and snacks offering that can be delivered nationwide.

She said Simply Fit Food has partnered with Dr. Coy’s, which produces a range of chocolate bars, Dublin-based producer Blendi Snacks and Kildare drinks firm Pro Kulture Kombucha.

“If any small producer is struggling and they have a snack type of product, get in touch with us. We can house their products on our website and promote them as part of our offering,” Garland said.

“It will be a co-promotion with Simply Fit Food. We plan on selling it as a care package and bundle for customers.”

Garland said she is particularly looking for breakfast options and drinks in the health category to add to their existing offering online.

“They can list on our website and we can add them to our meal packages and meal plans.”

Garland said the other products would be available to purchase individually on the Simple Fit Food website, but the main aim is to sell all the products as a bundle.

Garland and Judge have also raised €4,500 since the beginning of pandemic, with the funds put towards delivering meals to healthcare and other frontline workers.

Through the donations, the firm has been able to provide 5,200 meals and 2,800 cold-pressed juices to test centres and frontline workers to date.

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